There are many problems facing wildlife around the world. Without a voice to speak for themselves, animals rely on people to tell their stories and advocate for conservation awareness. Our mission started when one of our founders Wes Larson, a wildlife biologist, wanted to figure out a fun way to educate the public about threatened species, and create a product that would help individuals feel connected to animal conservation. It was out of these desires that Socks for Animals was created.
We feature unique species with an explanation of the threats they are facing. People who purchase our socks are contributing DIRECTLY to researchers in the field. And we communicate to customers about how their money is used to help wildlife. We see it as shopping with a conscience, a simple and fun way to make a real difference with your purchase! Our goal is to help different threatened species around the world, all while giving you comfortable and beautifully-designed socks.
Look! It's Wes giving a Tedx Talk in Vienna:
Benefits of re-establishing authentic connections to wildlife
"We are often much more connected to wildlife than we realize. While humans typically don’t see themselves as a player in natural ecosystems, we definitely impact them. Historically, we played more of a traditional role in them as well. When we can re-establish that kind of connection to the different animals, plants, and resources that make up our natural environments, we can get in touch with some incredible feelings and instincts that many of us have suppressed for a long time. Wildlife is key to re-forging those connections."